Brand Like A Rock Star

Brand Like A Rock Star

By Steve Jones

  • Release Date : 2011-10-01
  • Genre : Marketing et ventes
  • FIle Size : 3.27 MB
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Brand Like A Rock Star Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. 

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. 

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. 

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.