Managing Content Marketing

Managing Content Marketing

By Robert Rose & Joe Pulizzi

  • Release Date : 2011-10-03
  • Genre : Marketing et ventes
  • FIle Size : 1.50 MB
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Description

Managing Content Marketing Let’s face it…content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
…from the why to the what to the where…but oddly enough, rarely the how. Not until now that
is. Managing Content Marketing shows you, in detail, how to manage content marketing within
your organization.

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